Position title
SEO/SEM Expert
Description
We are looking for an SEO/SEM expert to manage all search engine optimization and
marketing activities.
Will be responsible for managing all SEO activities such as content strategy, link building
and keyword strategy to increase rankings on all major search networks. You will also
manage all SEM campaigns
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly
implemented on newly developed code - Work with editorial and marketing teams to drive SEO in content creation and
content programming - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo etc
- Solid understanding of performance marketing, conversion, and online customeracquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends etc.)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Hiring organization
Employment Type
Full-time
Job Location
Bangalore
Date posted
September 6, 2022
